Forbes just featured us! 😱🎉 ...& they called out the scammers

[Nathan & Sons]

[Nathan & Sons Homepage](https://nathanandsons.com/)

[Nathan & Sons Homepage](https://nathanandsons.com/)

HI KAI, 
 
UNDERBRUSH JUST GOT FEATURED IN FORBES.

HI KAI,  UNDERBRUSH JUST GOT FEATURED IN FORBES.

[Headline: A Viral Gum Brand's Counterfeit Problem Shows What Food Fraud Looks Like Now](https://www.forbes.com/sites/stephaniegravalese/2026/04/28/a-viral-gum-brands-counterfeit-problem-shows-what-food-fraud-looks-like-now/)

Because people are finally paying attention to what's actually inside gum.
 
The article dives into the growing counterfeit gum problem and why ingredient transparency matters more than ever.

Because people are finally paying attention to what's actually inside gum.
 
The article dives into the growing counterfeit gum problem and why ingredient transparency matters more than ever.

SOME HIGHLIGHTS:

SOME HIGHLIGHTS:

[How our gum revolution sparked 800 counterfeit products > How we spot bullshit
products quickly > How food fraud affects e-commerce companies](https://www.forbes.com/sites/stephaniegravalese/2026/04/28/a-viral-gum-brands-counterfeit-problem-shows-what-food-fraud-looks-like-now/)

[READ THE FULL ARTICLE](https://www.forbes.com/sites/stephaniegravalese/2026/04/28/a-viral-gum-brands-counterfeit-problem-shows-what-food-fraud-looks-like-now/)

[READ THE FULL ARTICLE](https://www.forbes.com/sites/stephaniegravalese/2026/04/28/a-viral-gum-brands-counterfeit-problem-shows-what-food-fraud-looks-like-now/)

[Nathan & Sons](https://nathanandsons.com/products/remineralizing-gum)

[Packs of Underbrush gum by Nathan & Sons](https://nathanandsons.com/products/remineralizing-gum)

ONE LINE THAT STUCK WITH US:
 
"I'm grossed out I put
mystery gum in my mouth."
 
That's exactly why we built
Underbrush differently.

ONE LINE THAT STUCK WITH US: I'm grossed out I put mystery gum in my mouth." That's exactly why we built Underbrush differently:

☑️ NATURAL GUM BASE.

☑️ REAL INGREDIENTS.

☑️ NO PLASTIC CHEW.

If you've been thinking about trying it, this is your sign.

If you've been thinking about trying it, this is your sign.

[SHOP UNDERBRUSH](https://nathanandsons.com/products/remineralizing-gum)

[SHOP UNDERBRUSH](https://nathanandsons.com/products/remineralizing-gum)

[Nathan & Sons](https://nathanandsons.com/products/remineralizing-gum)

[Facebook](https://www.facebook.com/p/Underbrush-Gum-100093604890007/)
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[Tiktok](https://www.tiktok.com/@nathan.and.sons?lang=en)

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Nathan & Sons, LLC 4420 Commodity Way Suite A Shingle Springs, California 95682
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